The T.R.I.C.K. Method
Transform your new parenting skills with our proven approach:
Trust, Respect, Independence, Collaboration, and Kindness
The Five Pillars of T.R.I.C.K.
Trust
Building the foundation of your relationship.
Trust your children to make good decisions and learn from mistakes. Start with small responsibilities and gradually increase them as they prove themselves capable.
Respect
Honoring your child as an individual.
Treat your children with the same respect you’d show any other person. Listen to their opinions, acknowledge their feelings, and value their unique perspectives.
Independence
Fostering self-reliance and confidence
Encourage and empower your children to think for themselves, solve problems independently, and take ownership of their choices and consequences.
Collaboration
Working together as one.
Treating your family like a team where everyone’s voice matters. Involve your children in family decisions, problem-solving, and goal-setting. Make parenting a collaborative effort.
Kindness
Leading with love and compassion
Model kindness in all your interactions. Show empathy, practice gratitude, and teach your children to be compassionate toward others and themselves.
Parenting TRICK® App
The Parenting TRICK® App was created by renowned educator and author Esther Wojcicki. It brings her proven TRICK® method—Trust, Respect, Independence, Collaboration, and Kindness—to parents. The app is practical and easy to use. Esther Wojcicki draws on decades of experience teaching thousands of students. She has also raised three highly successful daughters. With this experience, the app helps parents raise confident, resilient, and compassionate children. It does this through research-backed strategies and real-world tools. Users get personalized guidance through Ask Esther™. They also follow custom learning paths, access on-demand lessons, and get daily tips. These tools help navigate common parenting challenges like discipline, communication, screen time, and motivation. The app is designed to build trust, foster independence, and strengthen parent-child relationships. It offers a modern approach to positive parenting. Meanwhile, the proceeds support Global Education Initiatives.
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About Esther Wojcicki
Esther Wojcicki is known as the “Godmother of Silicon Valley.” She is an educator and journalist. She is also the mother of three successful daughters, including YouTube CEO Susan Wojcicki and 23andMe founder Anne Wojcicki. Her T.R.I.C.K. method has helped countless families build stronger relationships and raise confident, capable children.
“The goal of parenting is to raise a child who doesn’t need you anymore. The T.R.I.C.K. method helps you do exactly that.”
— Esther Wojcicki